@1minworld is a performance and an experimental Instagram video cycle.
The premiere was an online broadcast, in partnership with The Andy Warhol Museum and 21c Museum Hotels, that pushed the formal boundaries of online video streaming to challenge the distinction between live performance and pre-recorded video. The performance was recorded at The Warhol theater of The Andy Warhol Museum in 2020.
Simultaneously, @1minworld has been released on Instagram as a series of 15 distinct one-minute videos that take the platform’s constraints as a challenge to be reckoned with. The video cycle’s primary-colored bubblegum visuals are deployed as a calculated offering to the Instagram algorithm, while the songs’ content highlights the discontents of our social media age: filter bubbles, surveillance capitalism, and shortened attention spans, to name a few.